Anti-Greenwashing & Marketing Claims Policy

Template Overview

Template ID: anti-greenwashing-marketing-claims-policy
Version: 1.0.0

To generate this document, pass the structured data described below into the data property of the /api/v1/documents/generate endpoint.

Data Payload Schema

Field	Type	Requirement	Description & Details
`companyName`	`string`	Yes	Organisation legal name
`effectiveDate`	`string`	No	Effective date (Format: `YYYY-MM-DD`.)
`scope`	`string`	No	Who and what this policy applies to
`ownerRole`	`string`	No	Role responsible for this policy Ex: Head of Marketing, or Sustainability Lead
`principles`	`array of strings`	Yes	Principles every claim must meet Options: `"Truthful and accurate"`, `"Substantiated by evidence before it is made"`, `"Clear and specific (not vague or ambiguous)"`, `"Not misleading by omission or exaggeration"`, `"Fair comparisons only"`, `"Consider the full life cycle where relevant"`, `"Clearly state the scope and any limits of the claim"`, `"Distinguish future goals from current achievements"`
`followsGuidance`	`boolean`	No	Do you align to recognised guidance on green claims? Ex: EU Green Claims Directive, ISO 14021, national advertising codes.
`guidanceRefs`	`array of strings`	Conditional	Guidance you align to Options: `"EU Green Claims Directive / EU rules on environmental claims"`, `"ISO 14021 (self-declared environmental claims)"`, `"National advertising / consumer-protection codes"`, `"Competition / consumer regulator guidance on green claims"`, `"Other / not specified"` Required if `followsGuidance` is `true`.
`prohibitedPractices`	`array of strings`	Yes	Practices we prohibit Options: `"Vague terms with no clear meaning (e.g. 'eco', 'green', 'natural') without support"`, `"Unsubstantiated claims"`, `"Cherry-picking favourable data while hiding the rest"`, `"Irrelevant claims (highlighting something required by law as if a benefit)"`, `"Hidden trade-offs (a benefit in one area, silent harm in another)"`, `"Fake or unrecognised labels and certifications"`, `"Aspirational net-zero / carbon-neutral claims without a credible plan"`, `"Misleading imagery or symbols implying benefits that don't exist"`
`requiresEvidenceBefore`	`boolean`	No	Must evidence exist BEFORE a claim is published? Strongly recommended.
`evidenceTypes`	`array of strings`	Yes	Acceptable forms of evidence Options: `"Independent third-party certification"`, `"Accredited test / lab results"`, `"Life-cycle assessment (LCA)"`, `"Verified supplier declarations and records"`, `"Independent audit"`, `"Robust internal data and calculations"`
`retainsEvidenceYears`	`number`	No	How long is claim evidence retained (years)? Ex: 5
`usesVerificationPlatform`	`boolean`	No	Do you use a verification/traceability platform to support claims? Relevant if claims are backed by a platform like a DPP or sustainability tool.
`hasApprovalProcess`	`boolean`	No	Is there a sign-off process before a claim is published?
`approverRole`	`string`	Conditional	Who approves claims? Ex: Sustainability Lead and Head of Marketing jointly. Required if `hasApprovalProcess` is `true`.
`trainsStaff`	`boolean`	No	Do you train staff and agencies on these rules?
`appliesToThirdParties`	`boolean`	No	Does this policy bind agencies, influencers and partners who make claims for you?
`reviewsExistingClaims`	`boolean`	No	Do you periodically re-check that existing claims are still accurate?
`correctsClaims`	`boolean`	No	Will you withdraw or correct a claim that is no longer accurate?
`reviewFrequencyMonths`	`number`	No	How often is this policy reviewed (months)?
`contactEmail`	`string`	Yes	Contact email to query or challenge a claim

Example JSON Payload

Here is an example of a properly formatted data object for the Anti-Greenwashing & Marketing Claims Policy template.

{
  "templateId": "anti-greenwashing-marketing-claims-policy",
  "data": {
    "companyName": "Acme Corp",
    "effectiveDate": "2026-06-01",
    "scope": "Sample Scope",
    "ownerRole": "Head of Marketing, or Sustainability Lead",
    "principles": [
      "Truthful and accurate",
      "Substantiated by evidence before it is made"
    ],
    "followsGuidance": true,
    "guidanceRefs": [
      "EU Green Claims Directive / EU rules on environmental claims",
      "ISO 14021 (self-declared environmental claims)"
    ],
    "prohibitedPractices": [
      "Vague terms with no clear meaning (e.g. 'eco', 'green', 'natural') without support",
      "Unsubstantiated claims"
    ],
    "requiresEvidenceBefore": true,
    "evidenceTypes": [
      "Independent third-party certification",
      "Accredited test / lab results"
    ],
    "retainsEvidenceYears": 5,
    "usesVerificationPlatform": false,
    "hasApprovalProcess": true,
    "approverRole": "Sustainability Lead and Head of Marketing jointly",
    "trainsStaff": true,
    "appliesToThirdParties": true,
    "reviewsExistingClaims": true,
    "correctsClaims": true,
    "reviewFrequencyMonths": 1,
    "contactEmail": "legal@acmecorp.com"
  },
  "format": "pdf"
}